I am about to start a new business (this could be a new UK Ltd Co). I will
be selling subscriptions to a specialist newsletter which will be published and distributed digitally and globally, to individuals (as apposed to companies). As this is digital rather than printed I understand (and accept?) the it will be VAT applicable. BUT, would I charge VAT on just UK sales, or all EU, or on all sales regardless of where my subscriber resides? I expect a large percentage of my subscribers to be outside of the EU and I am hoping I don't have to charge them VAT. If I have no option but to charge and collect VAT on all sales, should I consider setting the company up in a 'sales tax friendly' offshore base?